Facebook – Shot Across The Bow – RIP?

Sunday  29 December 2013

One can never read tomorrow’s news today, but developing market activity can give one
a higher degree of probability as to what, if not tomorrow’s then what the news will soon
be sometime after.   Facebook is a case in point.  The Guardian ran an article on Friday,
the 27th, giving an author’s opinion that Facebook “is dead and buried to teens.”  If one
were long that stock, the level of concern should run to high alert, for Facebook has no
product, other than a social venue, and social “values” can change quickly, especially
among teens.

Does a market send a message to exit from a position?  We say a resounding Yes!  There
may be some room as to when, but if there is some kind of red flag alert, then one should
have a set of rules in place to protect against potential adversity.  Is Facebook sending such
an alert?  You be the judge.

A little bit of background can be helpful.  Almost everyone focuses on price, certainly a key
element in decision-making.  Not as many focus on volume, primarily due to a lack of
understanding.  Volume is the energy, or lack of energy behind price.  Volume reflects two
key elements: supply and demand.

You want to see volume expanding as price rises, the market’s way of acknowledging the
effort from buyers is greater than that of sellers.  When  price sells off, as in a correction,
the level of volume should decrease.  This tells you there is some selling, normal for any
correction, and the decrease in volume says there are less sellers as price recedes than
there are buyers as price rallies.

There are also times when volume appears out of line with market activity.  One such
example is a spike in volume.  A sharp increase in volume with a widening of the price
range is normal.  A sharp increase in volume with a small trading range in not.  It is a
message from the market that something unusual occurred, and the event needs to be
put into a market context.

Here is the article from The Guardian, that ran on Friday, that sends up a red flag for
anyone long that stock, because the message is, “Facebook is not just on the slide – it is
basically dead and buried,” wrote Daniel Miller, lead anthropologist on the research
team, who is professor of material culture of University College London.

We have no position in Facebook, but the message peaked our curiosity to see if the
market were sending its own message.  In the markets, as in life, there are no accidents.
It is simply a matter of paying attention whenever something out of the norm appears.

Before going any further, take a look at the daily chart, below.  The market is the best and
most reliable source for information.  It sends out messages every day, and there are
always a few days that are more information relevant than others.  Best of all, the info is
available to everyone, at the same time.  Do you see any reason why you may not want to
be long Facebook?

FB D2 29 Dec 13

If you could not see what information the market was sending, the next chart explains.

You can see from the next daily chart that there was an unusually strong volume spike on
Friday, 20 December 2013.   We may not be reading tomorrow’s news as of that date, but
we are definitely reading some news of what may occur in the near future, and if one wants
to have an edge in decision-making, here it is.

Why should one be on high alert once that specific day?  The very small price range is way
out of line given the enormous volume effort.  Think of it this way: normal volume
effort averages around 85 million per day, [see bottom of chart].  On 20 December, the
level of buying increased to about 220 million.  Over twice as many buyers entered the
market, but the response in price was a very small trading range, and unchanged from
the day before.

The markets are full of logic.  If you knew the average number of buyers were easily under
100 million per day, what would you expect the reaction to be if the number of buyers all
of a sudden increased to almost 250%?  Maybe a strong rally should develop?

What actually happened?

The price range was much smaller than the typical daily range.  Why?  Only one answer:


The number of sellers was more than a match for the number of buyers.  Why more than a
  The effort of the sellers not only stopped the buyers, the selling was so strong that
the abnormal level of volume was totally contained.  Buyers were unable to push price any
higher than unchanged from the previous day due to the increased level of selling.   That
raises the next question.  Who was doing the selling?

Smart money.

Why smart money?  Because the public does not sell in a concerted effort like that.  Why
would smart money be selling?  Expectations are for the stock to drop in value, lower than
where they sold.  But price continued to rally.  Smart money cannot unload [distribute]
their holdings at one time.  They need to sell on the way up.

We cannot know what smart money knows, but we can know, for the most part, when
smart money is active because they leave “footprints,” like this level of volume that stands
out like a sore thumb.

There was a similar volume spike in November.  Compare the size of each respective price
range.  November’s was much larger, in line with the volume effort.  Even then, the market
provided important information.  The close was off the high, indicating sellers were active.
The biggest tell was the lack of upside gain relative to the effort, and that observation was
confirmed, next day, when there was no more upside follow through.

Back to Friday, the 20th, and the huge volume increase.

The next bar was a relatively strong rally higher.  What followed?  Two more days of price
moving sideways, with closes clustering at the same level.  A clustering of closes is often a
balance between buyers and sellers.  It can lead to continuation, or to change.  There was
a red flag bar four days earlier for context.  All that is needed is confirmation, and next
day, Friday, price opened lower and did not look back.

All we are doing is reading the market activity as it evolves, based on established facts.
There is no guesswork involved.  No one had “tomorrow’s” newspaper, but there was an
alert sent out on the previous Friday, 20 December.  This was an edge for the prepared.
As it turns out a new article did appear a week later.

The close from Friday, the 27th, erased the previous three days of trading, and it also
negated the positive rally and increased volume three days earlier.  We had a clue from
a week earlier, and the intra day chart adds more to the next directional move.

How to respond to the information?   It depends on what your trading rules are.  If long,
and you have profits, one possibility is to take at least partial profits and close stops on
the balance.

The level of  the overall market is the highest it has been, except for the Nasdaq, and
this is a Nasdaq stock.  The market could be subject to a correction, at any time, so one
needs to have their own plan for how to deal with changing market parameters.  Price
could rally to new highs, next week.  It does not seem likely, but anything can happen
at any time.

The message is to always be prepared to receive the information messages the market is
sending, each and every day.

FB D 29 Dec 13

The use of intra day charts can sometimes provide more details.   The bulk of the sharp
volume increase occurred during the last trading hour, circled, and price barely budged
from the previous hour.  The message was clear, for anyone to see and when it happened,
in real time.

Mention was made about a clustering of closes signifying balance, either for continuation
or change.  From balance comes unbalance.  Looking at the intra day chart, we put “*”
over specific bars, and these bars had lower range closes.  Lower range closes tells us that
sellers won the “battle of the bar,” [in whatever time frame].  The widest range bars had
lower range closes, consistently.  If there is a degree of balance between bus and sellers,
and you see sellers are “winning” the battle, would you surmise buyers or sellers were in

The way to respond all depends on your own rules for the developing situation.

FB 60m 29 Dec 13




This entry was posted in Market Commentaries. Bookmark the permalink.